Join Dye Nation in Reno

Are You Ready, Reno?  The World's Most Colorful 5K is Coming Your Way!

Run or Dye, the World's Most Colorful 5K, is returning to UNR on April 26. 2014.  Bring all your friends and run a color-blasted 5K, where you get showered in safe, eco-friendly, plant-based cornstarch dye every kilometer.  Then enjoy our world-famous Dye Festival afterward, where you can Tie-Dye the Sky (not to mention all your friends!) in this ultimate celebration of life, friendship, fitness, and fun. (Need more info?  Visit our ABOUT page or try our FAQs!)


Your pre-race document contains all the information you need to make sure you have the best Run or Dye experience possible, including packet pick-up, parking info, safety tips, and more.  Please read it in its entirety.  You can download it here.

Register Now
  • FIRST RULE: Don't worry - be Happy! Run or Dye is for everyone. No need to worry about if you are too fast, too slow, too old, too young, or too sexy! Just come experience the magic of the most colorful 5K this world has to offer!
  • SECOND RULE: You are your own canvas - Wearing all white may show off the color--or get costume-CRAZY wearing that old wedding dress, 80's leg warmers, or those snakeskin pajamas. See you at the starting line!
  • LAST RULE: Get ready to DYE and go to Heaven! The Dye Zone is where the magic happens! Our Color Crew is specially trained to administer Random Acts of Color with total efficiency. (HINT: We also love subliminal messages, such as: begging and pleading, striking that pose that makes us all uncomfortable, or dancing like a maniac. These are all code for "HIT ME WITH COLOR!")

UNR: (Actual course subject to change)



We are excited to be partnering with Northern Nevada Children's Foundation!

Northern Nevada Children

We are currently seeking sponsors to work with for this event. Contact Us for more info.


We can never get enough help so please Volunteer Now!

Run or Dye Reno Pricing:

TEAM REGISTRATION (4 or more participants)

$52 per person


$57 per person

NOTE: Each member of your team must register before the event sells out. Creating a team will not guarantee a spot for the members of your team until they have registered!


Run, walk, or skip...but whatever you do, don't miss Run or Dye! There is nothing quite like dusting your pals with that handful of purple goodness, or crossing the finish line into the Dye Zone wearing your dye like a badge of honor! You'll have just finished the craziest colored course in history and accomplished something worthy of celebration: you'll have Dyed Running, and lived to tell the tale! (And you'll have the crazy photos to prove it, and the memories to last a lifetime -- or until next year!)

Live your life in full color - and REGISTER for Run or Dye Now!

Register Now