Join Dye Nation in Los Angeles

Are You Ready, LA? The World's Most Colorful 5K Is Headed Your Way! 

Run or Dye, the world's most colorful 5K, is headed to Irwindale Speedway on May 26. Celebrate Memorial Day in style and run a color-blasted 5K, where you get showered in safe, eco-friendly, plant-based cornstarch dye every kilometer. Then enjoy our world-famous Dye Festival afterward, where you can Tie-Dye the Sky (not to mention all your friends!) in this ultimate celebration of life, friendship, fitness, and fun. (Need more info?  Visit our ABOUT page or try our FAQs!)

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  • FIRST RULE: Don't worry - dye happy! Run or Dye is for everyone. No need to worry about if you are too fast or slow, too old or young or too sexy! Just come experience the magic of the most colorful 5K this world has to offer!
  • SECOND RULE: You are your own canvas- Wearing all white may show off the color - or get costume-CRAZY wearing that old wedding dress, 80's leg warmers - or those snakeskin pajamas. See you at the starting line!
  • LAST RULE: Get ready to DYE and go to Heaven! The Dye Zone is where the magic happens! Our Color Crew is specially trained to administer Random Acts of Color with total efficiency. (HINT: We also love subliminal messages such as begging and pleading, striking that pose that makes us all uncomfortable, or dancing like a maniac. These are all code for "HIT ME WITH COLOR!")


_Location: Irwindale Speedway (_Actual course subject to change) 



We are currently seeking Charities and / or sponsors to work with for this event. Contact Us for more info.


Thank you for your interest in volunteering for Los Angeles. Fill out the application on our volunteers page to see how you can help!

Run or Dye Los Angeles Pricing:

TEAM REGISTRATION (4 or more participants, SAVE $5)

$42 per person (March 6-May 15)

$52 per person (May 16-26)


$47 per person (March 6-May 15)

$57 per person (May 16-26)

NOTE: Each member of your team must register before the event sells out. Creating a team will not guarantee a spot for the members of your team until they have registered!


Run, walk, or skip--just don't miss Run or Dye! There's nothing quite like dusting your pals with a handful of purple goodness, or crossing the finish line into the Dye Zone wearing your dye like a badge of honor! You'll have just finished the craziest colored course in history and lived to tell the tale! (And you'll have the crazy photos to prove it--and the memories to last a lifetime--or until next year!)

Live your life in full color - and SIGN UP for Run or Dye Now!

Register Now