Join Dye Nation in Fargo

Are You Ready, Fargo? The World's Most Colorful 5K Is Headed Your Way!

Run or Dye, the world's most colorful 5K, is headed to Red River Valley Fair on June 28.  Bring all your friends and run a color-blasted 5K, where you get showered in safe, eco-friendly, plant-based cornstarch dye every kilometer.  Then enjoy our world-famous Dye Festival afterward, where you can Tie-Dye the Sky (not to mention all your friends!) in this ultimate celebration of life, friendship, fitness, and fun. (Need more info?  Visit our ABOUT page or try our FAQs!)

Register Now
  • FIRST RULE: Don't worry - dye happy! Run or Dye is for everyone. No need to worry about if you are too fast or slow, too old or young or too sexy! Just come experience the magic of the most colorful 5K this world has to offer!
  • SECOND RULE: You are your own canvas - Wearing all white may show off the color - or get costume-CRAZY wearing that old wedding dress, 80's leg warmers - or those snakeskin pajamas. See you at the starting line!
  • LAST RULE: Get ready to DYE and go to Heaven! The Dye Zone is where the magic happens! Our color Crew is specially trained to administer Random Acts of color with total efficiency. (HINT: We also love subliminal messages such as begging and pleading, striking that pose that makes us all uncomfortable, or dancing like a maniac. These are all code for "HIT ME WITH COLOR!")

Location: Red River Valley Fair (Actual course subject to change)



We are excited to be partnering with the YMCA!

We are currently seeking charities and sponsors to work with for this event. Contact Us for more info.


We can never get enough help so please Volunteer Now!

Run or Dye Fargo Pricing:

TEAM REGISTRATION (4 or more participants, SAVE $5)

$32 per person (January 29-April 2.

$42 per person (April 3-June 17)

$52 per person (June 18-28)


$37 per person (January 29-April 2.

$47 per person (April 3-June 17)

$57 per person (June 18-28)

NOTE: Each member of your team must register before the event sells out. Creating a team will not guarantee a spot for the members of your team until they have registered!


Get ready...get set...REGISTER NOW!  By the time you're done with Run or Dye, you'll be wearing your dye like a badge of honor...celebrating life  with the people you love...and snapping all the crazy pics to prove it.

Don't hesitate -- REGISTER NOW!  We'll see you at the starting line!

Register Now